What if Our Teams Only Created Aligned Content?
Leading marketers often say "content is a team sport." But what happens when everyone is playing by different rules? Silos, operational headaches, inconsistent messages to the market, and off-brand content that does more harm than good.
Watch Acrolinx’s Christopher Willis and Upland Kapost’s Christine Bottagaro's lively discussion about how teams can ensure they only produce content that works for—not against—strategic objectives.