Content Doesn't Have to Be Chaos
More and more brands are investing in content. But with the rush to adopt a content strategy, execution is often lacking. This research report by the Aberdeen Group found that startlingly few marketers feel they are effectively producing and tracking their content.
A gap is growing between content marketing leaders and followers. Those with well-prepared content operations are seeing significantly higher lead conversion rates and lower customer acquisition costs. While others are still mired in content chaos.
As we make the transition from content marketing to content operations—focusing on the strategic purpose of each asset and prioritizing value over volume—take a look at what the transition to content marketing itself looked like only a few short years ago.