DURATION: 45 minutes
Social media provides one of the strongest outlets for B2B companies to engage and grow their target audience. But, the channels and forums that support social media are ever-changing. How do the best B2B marketers stay ahead of the rapid pace of change and find success?
Join the content and social media experts from Kapost and Sprout Social as they discuss the current state of B2B content and social media marketing strategies. We'll cover actionable tactics to set your brand apart from the competition, grow your social reach, and analyze your success.
Kelsey Loughman, Content Marketing Manager, Kapost
Kelsey is a writer and Digital Marketing Manager at Kapost. With a background in copywriting, online editing, and SEO, she loves creating prescriptive content that enables B2B marketers to work smarter, not harder. She also has a penchant for analyzing marketing metrics—because the best B2B marketing strategy begins and ends with revenue.
Brittany Morris, Communication & Events Manager, Kapost
As the Communication and Events Manager at Kapost, Brittany works with B2B marketing professionals from across industries and has experienced first-hand the value of building real-life connections. Her background in hospitality, tourism, and event management combined with geekery of a social media data junkie enables her to find the sweet-spot between the art and science of B2B marketing. Find her on Twitter @BrittaMorris
Michael Patterson, Digital Marketer, Sprout Social
Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.