How Do Your Goals Align to Top Marketers' Priorities?
With innovative technology, evolving teams, and expanding channels, it's an exciting time to be in B2B marketing.
But are marketers really taking advantage of the tools and strategies that give us the power to align our teams and prove content ROI?
We surveyed hundreds of B2B marketers to find out. The results were anything but expected. But what about the leading marketing organizations? We found that those who met or exceeded their revenue goals use less than three systems to organize and store their content, evaluate ROI of marketing based on lead conversion and prioritize sales enablement and marketing alignment.
Wondering how you compare? Download the full report here.