Own Your Story
Today's B2B marketing leaders face at once a significant challenge and a major opportunity: orchestrating the customer experiences that will make or break the success of their businesses.
The imperative is clear. But if you can’t say how—or whether—your strategy is applied across every touchpoint, you haven’t achieved it.
Closing the customer experience gap isn’t simply a matter of updating our tech stacks or scrapping our existing strategies. Instead, leaders must empower their teams to operate in a new way.
Because it isn’t our strategies that are failing. It’s our ability to execute.
This paper introduces content operations, the how behind content strategy, uniting revenue teams to speak in one voice across every customer journey and accelerate revenue through content.
About the Author
Toby Murdock Co-Founder and CEO, Kapost
Toby is Kapost’s CEO, co-founding the company in 2009. An entrepreneur with the heart of a marketer, Toby leads Kapost and its world-class customers to elevate their content out of the complexity of the status quo and into the transformational success of content operations. Prior to Kapost, Toby was the co-founder and CEO of Qloud, leading their social music service from day one through a successful sale to Buzz Media. When he’s not sharing his vision of marketing, Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters.