Original Research on Marketing and the Customer Experience
Delivering a consistent customer experience is the cornerstone of successful B2B marketing. But managing the channels, people, and content that support a positive customer experience is still a major challenge for organizations across industries.
In this report, we examine the key drivers and barriers to an effective B2B customer experience, specifically for marketers. It serves as a benchmark, providing invaluable insights on methods for improving the marketing content and programs that power your marketing strategy—and ultimately shape the customer experience.
Download the full report to discover the strategies and tactics behind world-class customer experience, and learn the steps you need to take to deliver effective, marketing-driven customer experience.