Duration: 60 minutes
The B2B landscape is more complex than ever before. Navigating this environment requires a new kind of marketing savvy. As customers engage with campaigns both traditional and digital, it can be difficult to determine which of your efforts are resonating with your audience and, ultimately, what programs are driving revenue.
In this webinar, you’ll hear from Anne Murphy at Kapost on how to leverage your organization’s content for a class-leading customer experience and Hive9’s Director of Marketing Patrick Kilgore on how to map the customer journey to drive better ROI.
Anne Murphy, Director of Content Marketing at Kapost and Patrick Kilgore, Director of Marketing at Hive9
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.