Want to Be a B2B Product Marketing All-Star? Get the Play-by-Play!
B2B product marketers keep sales, marketing, and product moving toward the same goal. But with so many players, it's easy to drop the ball, resulting in lost deals, departmental blame games, and flimsy product messaging.
B2B product marketers face distinctly different challenges from other marketing functions—so we wrote a playbook exclusively for you.
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