The B2B Product Marketing Playbook

 

B2B product marketers keep sales, marketing, and product moving toward the same goal. But with so many players, it's easy to drop the ball, resulting in lost deals, departmental blame games, and flimsy product messaging.

B2B product marketers face distinctly different challenges from other marketing functions—so we wrote a playbook exclusively for you.

Get your copy of The B2B Product Marketing Playbook, and learn specific tactics to:

  • Plan a seamless go-to-market strategy across departments and teams
  • Create a collateral development workflow that sparks accountability and visibility across stakeholders
  • Distribute collateral effectively across sales teams and regions
  • Optimize product launches to become even more targeted and data-driven

Play smarter, not harder. Download your playbook now.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.