Build a Marketing Metrics Dashboard for Content

 

49% of marketers use only basic metrics to track content success. But to gauge real impact, optimize content processes, and improve ROI, B2B marketers need more than just analytics. They need actionable insights.

Download The Blueprint to B2B Content Metrics and learn to build your own marketing metrics dashboard. It covers the three most important pillars of measurement:

  • Health of content production, including on-time delivery rates and coverage gaps
  • Total reach of content, and getting content in front of the right people inside and outside your organization
  • Conversions generated from content at every stage of the deal cycle, from awareness to close

Get your copy today and start tracking the metrics that drive better decisions.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.