5 Essential Steps to Building a Best-In-Class Content Operation

On-Demand Webinar

Webinar Highlights

  • Know your content
  • Build a taxonomy
  • Repurpose with pillars
  • Activate internal channels
  • Govern your content

Top Marketers Work Smarter, Not Harder

As content continues to become more essential for B2B marketers, it's easy to fall into the trap of thinking that the road to success is paved with more tools and increased content production.

But what marketers really need is a new model designed to make less matter more.

Say goodbye to content chaos. Say hello to a content operation.

Your Host

Paralee Walls

Director of Digital Marketing and Content Operations at Kapost

An educator at heart, Paralee is dedicated to building a marketing operation that matters. That means designing digital experiences for every customer that engage, delight, and inform with the right content at right time. She is a guest lecturer for the Digital Creative Institute and General Assembly and contributor to Forbes, CMI, and Kapost's own Marketeer.

Register for this webinar!