Building a Business Case for a Content Operation

 

Getting executive buy-in for a content operation isn't enough—you need an executive sponsor who understands the value a content operation brings to your organization and who helps your team fully implement it.

Not sure where to start? That's okay. We've watched hundreds of teams make the business case for a content operation, and we know exactly what your executives want to know.

We’ll walk you through:

  • The process of identifying key stakeholders and understanding their motives
  • Setting the stage for a unified content operation
  • Determining where a content operation fits in your technology landscape
  • Scripts for you to follow when pitching an executive audience

By the time you’ve finished, you’ll have everything you need to make a rock-solid pitch for a content marketing operation.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.