Building an Efficient Content Engine with Kapost [WEBINAR]


Duration: 50 Minutes

Join Robin Caputo, CMO at Datavail, and DJ Francis, Strategy Director at Kapost, to learn why marketing inefficiency is costing your team time, money, and opportunities and how Kapost can help.

Efficiency experts are 7x more likely to have invested in technology to help streamline their content processes. And the ones that do see results:

  • 60% improvement in content effectiveness, due to documented alignment with customer personas

  • 90% increase in the volume of content produced

  • 50% cost reduction on headcount and external resources, due to more efficient workflows, approval processes, and centralized visibility of overall content production

In this webinar, we'll discuss how, within just one month of implementing Kapost, the Datavail team saw immediate efficiency benefits:

  • Increased visibility, communication, and time to plan
  • Cut meeting times in half
  • Launched 18 campaigns
  • Created 200 pieces of content

Your Hosts

Robin Caputo, CMO at Datavail

Robin Caputo, Datavail

Robin Caputo brings more than 25 years’ experience in marketing, communications and public relations to her role as CMO of Datavail, the largest pure-play provider of database administration services in North America.  In her current role for 18 months, Robin has accelerated the marketing’s contribution to revenue growth by 4x, now responsible for 60% of sales and 75% of the pipeline in terms of deals from marketing-generated leads. She is responsible for all aspects of marketing and inside sales, with an emphasis on revenue marketing through prospect engagement with the implementation of their buyer’s journey and multiple personas, marketing and content operations automation.


DJ Francis, Strategy Director, Kapost

DJ Francis

DJ brings 14+ years of marketing experience to his role as a strategy director, including 8 years specializing in content strategy. He built content strategy teams at Critical Mass and Imagination to help clients like USAA, Humana, General Mills, J.P. Morgan, Budweiser and SunTrust Bank. DJ likes to hang out with his wife, son and two giant dogs.


Your Moderator

Anne Murphy, Senior Managing Editor, Kapost

Anne Murphy

Anne has spent the past 2.5 years at Kapost managing every stage of the content lifecycle. A daily user of the very platform she gets to market, Anne uses Kapost to build content processes for collaborating with freelancers and internal team members, tracking production timelines, planning content-driven marketing campaigns, and pulling data on the business impact of content. She also oversees the Content Marketeer, Kapost's marketing blog, which published 54 unique authors and grew subscribe Frars by 861% last year.


About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.