Building an Enterprise Content Marketing Framework

 

What's standing in the way of your content-focused marketing strategy?

An integrated approach to enterprise content marketing takes collaboration and communication across the organization.

Easier said than done—particularly for enterprise marketers.

But what's blocking the way, and how can marketers overcome these obstacles?

Kapost's content strategists, who've helped hundreds of customers get integrated marketing strategies up and running, see three consistent challenges facing the enterprise marketer:

  • The content team operates on an island, without involvement or buy-in from the rest of the company.
  • Marketing's strategy lives in a document, untouched and unrevised, and grows stale as the year progresses.
  • It's hard to get the content engine churning, and motivation flags without immediate results.

Find out how to eliminate these barriers to success.

Download Content at Scale: Building a Content Marketing Framework for the Enterprise to get actionable insights from people who have seen success firsthand.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.