The most successful sales reps are seen as thought leaders, industry experts, and knowledgeable resources. By sharing relevant content and tracking the actions and interests of buyers, sales professionals can gain insight into prospects and start strategic conversations.
In this to-the-point guide, brought to you by Salesforce andKapost, you'll find:
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.