Content Marketing For Sales Teams

 

The most successful sales reps are seen as thought leaders, industry experts, and knowledgeable resources. By sharing relevant content and tracking the actions and interests of buyers, sales professionals can gain insight into prospects and start strategic conversations.

In this to-the-point guide, brought to you by Salesforce andKapost, you'll find:

  • A brief overview of content marketing
  • Simple ways to contribute ideas for effective sales content
  • 11 quick-and-dirty tips for using content during the sales cycle (all of which you can start using today)

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.