Marketing Content Ideation Processes [Webinar]


Duration: 50 Minutes

99% of marketers say that a constant, steady stream of ideas is key to marketing success, but only half say they have enough.

Not all marketers have a process or scalable way to push good content ideas into production.

Erin walks us though how her team uses Kapost's customizable workflows and infrastructure to:

  • manage incoming ideas
  • map them to key business goals
  •  and schedule them to fill their editorial calendar

Your Hosts

Erin Wall, Director of Marketing, Workiva

Erin Wall

Erin Wall, Director of Marketing at Workiva, manages the content and digital teams. Erin and her team develop sales enablement and content marketing strategies, and collaborate with cross-functional teams to execute tactics that achieve the company's overarching business objectives.


Meredith Giersch, Content Strategist, Kapost

Meredith Giersch

Meredith began her career in software at IBM where she built her expertise in marketing automation strategy and operations around the Unica marketing automation platform. A New Englander at heart, she’s a proud alum of Middlebury College and Dartmouth’s Tuck Business School. When not at the office, you’ll find Meredith and her lab, Tucker, skiing or romping in the mountains.


About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.