Content Marketing Analytics


Analytics may be intimidating for your content marketing team, but don't let that hold you back. Use this deck to discover the tools you need to rock your next analytics report. It's all about working smarter, not harder.

In this presentation you'll learn:

  • Which areas of content marketing analytics matter
  • What specific measurements to track
  • The tools/software needed to ensure you have the right numbers
  • And a complete introduction into Content Scoring -- a new attribution methodology for content analytics

Questions? Shoot us a line: @kapost

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.