Content Marketing Analytics


Analytics may be intimidating for your content marketing team, but don't let that hold you back. Use this deck to discover the tools you need to rock your next analytics report. It's all about working smarter, not harder.

In this presentation you'll learn:

  • Which areas of content marketing analytics matter
  • What specific measurements to track
  • The tools/software needed to ensure you have the right numbers
  • And a complete introduction into Content Scoring -- a new attribution methodology for content analytics

Questions? Shoot us a line: @kapost

About Kapost

Kapost powers the marketing-driven customer experiences that fuel B2B growth. Kapost equips B2B marketers to deliver a compelling, consistent customer experience by aligning content, people, and programs from first touch through sale to advocacy.