Content Marketing Analytics

 

About this presentation

 

Analytics may be intimidating for your content marketing team, but don't let that hold you back. Use this deck to discover the tools you need to rock your next analytics report. It's all about working smarter, not harder.

In this presentation you'll learn:

  • Which areas of content marketing analytics matter
  • What specific measurements to track
  • The tools/software needed to ensure you have the right numbers
  • And a complete introduction into Content Scoring -- a new attribution methodology for content analytics

Questions? Shoot us a line: @kapost

About Kapost

Kapost’s Marketing Content Engine provides a proven framework for planning, executing, distributing and optimizing the critical content that drives all of marketing. Employing easy-to-use calendaring, collaboration tools, workflows, analytics and the most robust set of integrations, Kapost standardizes and simplifies the management of your B2B content lifecycle – from generating ideas to publishing finalized assets. Kapost provides the tools you need to get the right marketing content done while measuring the impact of every asset, so you don’t waste resources but move buyers forward.