Creating Content Programs that Produce Revenue

On-Demand Webinar

Learn How To...

  • Find the value in personas and tip the scale in your favor
  • Make the best use of customer journey mapping
  • Drive momentum with a storyline
  • Chose tech that contributes to a consistent, highly-performing content marketing program

Minimize the Content Learning Curve

Content has become a mainstream tactic for most B2B marketers. However, proving that marketing content directly contributes to business goals is not as straightforward as we’d like. Some say we’re in the "trough of disillusionment" with content marketing—but maybe we’ve simply hit the steepest pitch of the learning curve.

Join marketing thought leader Ardath Albee in this webinar to learn what it takes to minimize the content learning curve and maximize revenue.

Your Panelist

Ardath Albee

CEO, Marketing Interactions, Inc.

Adath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.

Your Host

Kelsey Laughman

Former Sr. Content Marketing Manager at Kapost

Kelsey was a writer and content manager at Kapost. With a background in copywriting, online editing, and SEO, she loves creating prescriptive content that enables B2B marketers to work smarter, not harder. She also has a penchant for analyzing marketing metrics—because the best B2B marketing strategy begins and ends with revenue.

Register for this webinar!