DURATION: 1 Hour
Content has become a mainstream tactic for most B2B marketers. However, proving that marketing content directly contributes to business goals is not as straightforward as we’d like. Some say we’re in the "trough of disillusionment" with content marketing—but maybe we’ve simply hit the steepest pitch of the learning curve.
Join marketing thought leader Ardath Albee in this webinar to learn what it takes to minimize the content learning curve, so you can maximize revenue. We'll discuss:
Finding the value in personas and tipping the scale in your favor
Making the best use of customer journey mapping
Driving momentum with a storyline, which directly contributes to revenue
Choosing tech that contributes to a consistent, highly-performing content marketing program
Ardath Albee, CEO, Marketing Interactions, Inc.
Ardath Albee, CEO of her firm Marketing Interactions, Inc., helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.