WATCH TIME: 20 minutes, 09 seconds
Content isn't just for lead generation. In fact, give your sales team the right tools and information, and content can be used at the bottom of the funnel to accelerate sales and close new business. How? Find out from Matt Heinz, sales acceleration expert and President of Heinz Marketing.
You can also get your very own copy of his presentation on SlideShare. Just hit ‘Save’ to download.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.