Content Marketing Machine eBook

 

The marketing world has been turned upside down. Not too long ago, marketers were focused on interruption tactics and single blast campaigns. But modern buyers aren’t listening to these interruption-based messages anymore.

Today’s marketers must attract and engage prospects by creating targeted, relevant content that speaks to their buyers’ needs and interests. But turning a marketing department into a publisher is no easy task. Download this ebook to learn how to organize your content marketing efforts into a structured business process.

In this ebook you’ll learn about all the components necessary to build your very own content marketing machine:

  • Plan: Create a strategic structure for your content marketing
  • Team: Assemble the group to manage your content marketing operation
  • Ideas: Generate a steady flow of ideas for your content
  • Production and Distribution: Assemble your content and distribute it across all your channels
  • Audience Development: Generate traffic to your content
  • Conversion & Nurture: Convert leads into opportunities and opportunities into customers
  • Measure & Optimize: Analyze and improve performance

Brought to you by Kapost and Marketo.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.