Aligning Content to Strategy: Lessons from the Content Operation of the Year

On-Demand Webinar

Aligning Content to Strategy Webinar

Learn How...

  • To reduce waste by only creating assets that impact revenue
  • To successfully drive strategic change in your organization
  • SCIEX went from reactive to proactive to win Content Operation of the Year in the 2018 Kapost Awards

Not All Content Is Created Equal

The Global Digital Marketing team at SCIEX were no strangers to creating great content, but they struggled to see how (or whether) that content actually leveled up to strategy. The result was a ton of assets—and also a ton of waste. 

Today, everything the team does is driven by a set of central strategic initiatives that allow project managers and content creators alike to focus only on the projects that drive revenue for the organization. 

Tune in to see how they did it. 

Your Presenter

Becky Monk

Senior Manager of Global Marketing at SCIEX

Becky manages a team of amazing digital marketers responsible for marketing automation, paid advertising, eCommerce, and voice of the customer.

Five years ago she started on a content journey to help optimize content generation, publishing, repurposing, and enabling the sales force. She is passionate about opening up communication and visibility for marketing content across all parts of an organization. She loves that her job combines her passion for marketing, science, and data.

Your Host

Zoë Randolph

Marketing Manager

Zoë serves as a Marketing Manager at Kapost, where she writes long- and short-form content, conducts research, and runs webinars. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

Register for this webinar!