Setting the Stage for Content Marketing


Building a content marketing operation can feel like preparing for a play. You may become the writer and director of this play, working hard to get buy-in and funding for a structured content marketing operation — much like a playwright tries to woo a producer to back his or her manuscript.

If that sounds scary, don’t worry. This guide will help you write a story that wins rave reviews and a standing ovation.

We’ll walk through:

  • The process for identifying key characters and understanding their motives
  • Setting the stage for a unified content operation
  • How to champion content internally
  • Scripts for you to follow when pitching an executive audience

By the time you’ve finished, you’ll have everything you need to make a rock solid pitch for a content marketing operation.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.