The Evolution of the Content Marketing Team
Whether it be an individual or a team, a dedicated content operations function serves to align all revenue teams across the organization.
A content operations team is not: The sole content creators, operating in a silo and safeguarding content strategy against input from other customer-facing departments.
It is: The managers of content strategy and execution, responsible for aligning teams across the customer journey with unified messaging and assets that span the entire funnel for every strategic context.
To get started building the special forces team known as content operations, download these job descriptions and use them as a template for your own!