Create Smarter Content with the Content Pillar Approach [Webinar]


Webinar Details

A 2015 study from Content Marketing Institute revealed only 37% of marketers think all of the content they create is actually effective. Utilizing the content pillar approach is a smart way to ensure all created and distributed content is seamlessly optimized for engagement at all stages of the funnel and aligns with organizational priorities.

In this webinar, Kapost's Director of Content Marketing, Paralee Walls, uses real-life examples and results of content pillars to discuss how this approach:

  • Helps get the most out of the content you create 
  • Fuels digital marketing channels with a consistent, powerful message
  • Drives effectiveness and engagement at every stage of the funnel

Your Hosts

Paralee Walls, Director of Content Marketing, Kapost

Paralee Walls

Paralee Walls is the Director of Content Marketing at Kapost. When she's not researching, developing, or writing about the next greatest content strategy, she's hiking or snowboarding in the Rocky Mountains with her trusty goldendoodle, Albus.


Laura Schwecherl, Content Marketing Manager, Kapost


Laura Schwecherl is a Content Marketing Manager at Kapost, where she writes engaging and informative content for fellow marketers. When not at her desk, she's either trail running, hiking, or eating tacos.


About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.