A 2015 study from Content Marketing Institute revealed only 37% of marketers think all of the content they create is actually effective. Utilizing the content pillar approach is a smart way to ensure all created and distributed content is seamlessly optimized for engagement at all stages of the funnel and aligns with organizational priorities.
In this webinar, Kapost's Director of Content Marketing, Paralee Walls, uses real-life examples and results of content pillars to discuss how this approach:
Paralee Walls, Director of Content Marketing, Kapost
Paralee Walls is the Director of Content Marketing at Kapost. When she's not researching, developing, or writing about the next greatest content strategy, she's hiking or snowboarding in the Rocky Mountains with her trusty goldendoodle, Albus.
Laura Schwecherl, Content Marketing Manager, Kapost
Laura Schwecherl is a Content Marketing Manager at Kapost, where she writes engaging and informative content for fellow marketers. When not at her desk, she's either trail running, hiking, or eating tacos.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.