Support Your Content Operation with Content Pillars
Want to make the most of your content and unify your marketing message while consistently driving full-funnel effectiveness and engagement? Learn how with the content pillar approach.
A 2015 study from Content Marketing Institute revealed only 37% of marketers think all of the content they create is actually effective. Utilizing the content pillar approach is a smart way to ensure all created and distributed content is seamlessly optimized for engagement at all stages of the funnel and aligns with organizational priorities.
In this webinar, Kapost's Director of Digital Marketing and Content Operations, Paralee Walls, uses real-life examples and results of content pillars to discuss how this approach will support your content operation.