Content: The Force that Moves the Buyer Down the Funnel

 

In this eBook by Kapost, the leading provider of content marketing software, find out how modern marketers have implemented content marketing strategies to re-empower their marketing and sales organizations, impact purchase decisions, build trust, and generate quality leads.

In this eBook, you’ll find:

  • An examination of the new buyer's journey and marketing's new role.
  • A content marketing comic book (yes, a comic book).
  • A side by side comparison of old-school vs. content-powered marketing.
  • Recommended next steps from content marketing superheroes such as Joe Pulizzi (Content Marketing Institute), Joe Chernov (Kinvey), Barabara Saxby (Accelent Consulting), Todd Wheatland (Kelly OCG), and more!

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.