DURATION: 15 Minutes
The modern customer journey is complex. New technologies and channels give B2B buyers multiple opportunities to discover your brand—which can be both a blessing and a curse.
Fueling digital and internal channels with content is key for engaging buyers. But different teams—such as social, digital, demand generation, product marketing, sales, and account management—own various channels, tools, and touch points across the customer journey.
Without alignment and visibility across these siloed teams, inconsistent content and messaging gets pushed to the buyer, resulting in a jarring and disjointed customer experience.
Check out this quick, 15-minute webinar with Toby Murdock, CEO of Kapost, as he introduces five need-to-know facts from leading experts in customer experience, and what they mean for your marketing organization.
Toby Murdock, Co-founder and CEO of Kapost
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.