Delivering the Right Content to the Right Customer at the Right Time [Webinar]

 

Webinar Details

In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy:

  • What delivering the right content to the right person at the right time actually means and why you should care
  • What a successful content operation looks like in action
  • Common blockers and gaps that prevent organizations from building a successful content operation
  • Key strategies for building a content operation within your own organization

The highlight? A 20-minute, information-packed Q&A at the end of the session where Toby and Christine field the audience's most burning questions around the Right3 and content operations.

Your Hosts

Christine Polewarczyk, Research Director in the Content Strategy and Operations service at SiriusDecisions

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Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.

 

Toby Murdock, Co-Founder and CEO of Kapost

Toby Murdock

Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.

 

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.