Delivering the Right Content to the Right Customer at the Right Time

On-Demand Webinar

Webinar Highlights

  • What delivering the right content to the right person at the right time actually means and why you should care
  • What a successful content operation looks like in action
  • Common blockers and gaps that prevent organizations from building a successful content operation
  • Key strategies for building a content operation within your own organization

A Discussion with SiriusDecisions

67% of the buyer's journey is now completed digitally. How is your marketing team delivering content and interactions that are contextual and relevant to where the buyer is in their journey?

In this "fireside chat," Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations—from marketing's greatest challenges to the actual execution of a successful strategy.

Your Hosts

Christine Polewarczyk

Research Director in the Content Strategy and Operations Service at SiriusDecisions

Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice, and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. In his prior role he managed the digital/email platform and under his leadership, FedEx completed a global integration of all its email operations allowing for better targeted, relevant campaigns with the allowance for true segmentation, testing, and customer scoring; an effort that earned him the coveted FedEx Five Star award.

Toby Murdock

Co-Founder and CEO of Kapost

Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.

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