What: Building a successful content operation within a global enterprise can be difficult.
You need to do a lot more than just create content for each region, product line or team. You need to create an overarching system that incorporates the right people, personas, processes, and workflows at the local, regional, and global level.
Kapost teamed up with Kyle Lacy of ExactTarget and Carlos Abler of 3M to dive into best practices for scaling your content marketing efforts across global teams and offices.
Watch now and learn:
Kyle heads up the Global Content Marketing & Research team at the Salesforce ExactTarget Marketing Cloud. His team is responsible for the strategy, production and activation of content & marketing research in seven countries. He is the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies, and Branding Yourself.
As Leader of Online Content Strategy at 3M, Carlos helps achieve content excellence across all dimensions of publication operations; content and online utility creation, management, distribution, governance, measurement and optimization. He implements a program that scales to any organizational level; from empowering a product portfolio manager's strategic planning, to a division subsidiary CMO road-mapping a multi year track of content competence, to business group leadership's need to cultivate multi-division on-boarding, to needs that transcend business structure altogether. He has spent 30 years directing and creating mixed media communications, in a wide variety of disciplines.
Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.