[Executive Summary] Modern Marketing at Scale: A Framework for B2B Content Operations

 

Serving nearly every business function, marketing content is critical. 

However, many B2B marketing organizations are still experiencing content chaos as siloed teams create and publish content without alignment to a unified business strategy. 

In this executive summary of Kapost's Modern Marketing at Scale: A Framework for B2B Content Operations, you will learn:

  • How the digital era has transformed B2B marketing
  • The role that content plays in modern B2B marketing
  • A new, integrated approach to marketing and content production
  • How your organization can build an effective content operation

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.