Serving nearly every business function, marketing content is critical.
However, many B2B marketing organizations are still experiencing content chaos as siloed teams create and publish content without alignment to a unified business strategy.
In this executive summary of Kapost's Modern Marketing at Scale: A Framework for B2B Content Operations, you will learn:
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.