Duration: 1 Hour
In the Age of the Customer, sales has been forced to pivot as the buyer's journey becomes largely driven by the customer, rather than ads and sales reps. To succeed in this new environment, sales must do much more than just selling. Sales must become what Forrester dubs a "content concierge." In turn, marketing's sales enablement approaches must also adapt accordingly.
In this 60 minute webinar, Peter O'Neill, VP and Research Director of Forrester, shares how to:
Peter O'Neill, Vice President and Research Director, Forrester
Peter leads Forrester's research and advisory for B2B Marketing Professionals. He manages a group of analysts focused on B2B marketing in the age of the customer.
His background is in international marketing, with a specific emphasis on field marketing strategy/execution coupled with the interaction dynamics between HQ and field marketing. Peter is renowned for his industry thought leadership and expertise in content marketing, partner marketing, as well as social media and online community strategies. Find Peter on Twitter or his B2B Marketing Blog
Christine Viera, Senior Vice President of Marketing, Kapost
As Kapost’s SVP of Marketing, Christine leads Kapost’s marketing efforts including the marketing content, demand generation, marketing communications and product marketing teams. Prior to joining Kapost, Christine was VP of Product Marketing at Oracle serving Oracle’s CX Cloud brands. She has over 14 years of experience in Customer Experience and CRM, serving clients from mid-market to enterprise including Oracle, Siebel Systems, Avid, and Avaya. Christine holds an MBA from the Kellogg School of Business, and an undergraduate degree from Cornell University. Find Christine on Twitter
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.