Are You Ready?
The marketing technology landscape has changed the industry as we know it. In 2014, there were more than 950 technology solutions that specialized in social, search, email, analytics, promotion, planning, and more. Think of where we are now. Making sense of all those tools is no easy task.
The secret to succeeding in this rapidly changing tech landscape is to focus on the customer.
Download this white paper to learn about the integrated technologies, roles, skills, and processes that are key to modern marketing success. Featuring insights from Scott Brinker of Chief MarTech, Rebecca Lieb of Altimeter Research, and Mayur Gupta of Kimberly-Clark, this report contains what you need to piece together your marketing tech investments.
Get your copy now.