How SCIEX Coordinates Digital Marketing Campaigns across the Globe

 

Webinar Details

Duration: 50 minutes

If you're drowning under inefficient processes and centralized timelines, you're not alone. According to Gleanster Research, “managing the overall content process” is the top challenge for B2B marketers across industries.

Register for our webinar to learn how Rebecca Monk, Senior Community Manager at SCIEX, gained visibility and efficiency across the entire content lifecycle, and uses Kapost to collaborate with a global marketing team.

In this webinar, you will learn how SCIEX:

  • Organizes marketing content from start to finish
  • Collaborates globally with a dynamic, centralized calendar
  • Coordinates cross-channel, cross-functional marketing initiatives
  • Uses Kapost to scale global processes quickly

Your Hosts

Rebecca Monk, Rebecca Monk, Senior Community Manager at SCIEX

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Becky is the Manager of Digital Content and Communities for SCIEX. She loves that her job combines her passion for marketing, science, and data.

 

Anne Murphy, Director of Content at Kapost

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Anne Murphy is the Director of Content at Kapost, where she manages a team of content pros that touch every piece of marketing content from blog posts to sales sheets. When not obsessing over B2B marketing and content, she’s usually laughing too loudly at puns and exploring beautiful Colorado.

 

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.