Brady Corporation might be celebrating its 100-year anniversary, but there's nothing old about their marketing. The global manufacturer of identification solutions is forging ahead in rapidly evolving digital age by building a modern content marketing operation.
In this webinar, Kapost's Senior Manager of Content Marketing, Jesse Noyes, interviews Brady Corporation's Global Marketing Manager, Adelyn Zamora, on her experience planning, developing, and launching a campaign inside Kapost, including the internal challenges she faced, and the solutions she discovered.
Adelyn Zamora, Global Marketing Manager at Brady Corporation
Adelyn Zamora is the Global Digital Marketing manager at Brady Corporation, where she leads teams and individuals in the development and implementation of content marketing, inbound marketing, and marketing automation programs.
Jesse Noyes, Director of Marketing, Content & Product at Kapost
Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.