Optimize Your Existing Marketing Cloud with Kapost
Once upon a time, B2B vendors had very few channels through which to go to market, and primarily interacted with customers through our sales teams. Today, power dynamics have changed. Digital disruption has vastly expanded the number of channels buyers can engage with to gather information and make decisions.
With so much competition for buyers' attention, it's imperative that our organizations become customer-centric by delivering the right content to the right customer at the right time.
In this short video, Kapost CEO and Co-founder, Toby Murdock breaks down the ways in which marketers can approach this growing problem using Kapost.