Duration: 41 minutes
The growing gap between content creation and content discoverability is causing marketing nightmares—especially when it comes to locating, aligning, and distributing content.
Join Kevin Goldberg of AppDynamics and Jesse Noyes of Kapost as they discuss how content repositories empower salespeople—and help marketing drive results—with accessible, relevant, and trackable content.
Kevin Goldberg, Senior Content Marketing Manager at AppDynamics
Kevin is the Senior Content Marketing Manager for AppDynamics. He's a longtime suffering San Diego Chargers and Padres fan. You can follow him on Twitter at @Kevin_Goldberg.
Jesse Noyes, VP of Product Marketing and Content at Kapost
Jesse is the Vice President of Product Marketing and Content for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. You can follow him on Twitter at @noyesjesse if you're interested in marketing and dogs.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.