How to Plan Content for Demand Generation, Step by Step [Webinar]


Webinar Details

B2B marketers are often overwhelmed with planning and developing content for demand generation and customer engagement. Breaking the process down helps marketers and other stakeholders understand what’s required to get things done.

Join Kapost and Heinz Marketing for suggestions to get started, optimize, and advance content marketing to fuel demand generation, including:

  • Learning your customer and then auditing existing content
  • Aligning demand generation and sales
  • Executing your strategy to build momentum—and scale

Your Hosts

Brian Hansford, Director of Client Services at Heinz Marketing


Brian Hansford has been a director of client services with Heinz Marketing for the last four years developing B2B demand generation, marketing technology and content marketing strategies. He has worked for companies like Open Text, Citrix, and Cambridge Technology Partners. Some of his clients include GE, Concur, RSA Conference, and InsightSquared. Brian lives in Redmond, Washington and is a proud alum of the University of Colorado.


Kelsey Loughman, Content Marketing Manager at Kapost 


Kelsey is a writer and Digital Marketing Manager at Kapost. With a background in copywriting, online editing, and SEO, she loves creating prescriptive content that enables B2B marketers to work smarter, not harder. She also has a penchant for analyzing marketing metrics—because the best B2B marketing strategy begins and ends with revenue.


About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.