How to Plan Your Product Marketing Launch

On-Demand Webinar

How to Plan Your Product Marketing Launch

Learn How To:

  • Plan your product launch content
  • Execute a winning product launch strategy and track success
  • Enable internal teams

Plan, Execute, and Optimize a Winning Product Launch Marketing Strategy

Believe it or not, 95% of new product launches fail. That's why Kapost's Jesse Noyes teamed up with Mathew Sweezey, ‎Principal of Marketing Insights at Salesforce, to reveal what it takes to buck this disheartening product marketing trend and build content-centric launch strategies that work.

Your Hosts

Mathew Sweezey

Principal of Marketing Insights, Salesforce

Mathew is Principal of Marketing Insights at Salesforce. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies. Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and

Jesse Noyes

Former Senior Director of Content and Product Marketing, Kapost

In this role, Jesse was charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.

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