Inside LinkedIn’s Supercharged Content Strategy


LinkedIn leads the social media industry in content, and has successfully established themselves as the most important publishing platform for professionals. Kapost is the engine behind the content that fuels all of their channels. Their supercharged content strategy has resulted in creating more relevant content that is mapped to personas and sales stages across all of LinkedIn's business units.

What you will learn:

  • Operationalize content to fuel every channel and function
  • Repurpose content to get the most out of every content asset
  • Create more relevant content that is mapped to personas and sales stages

Your Hosts

Jason Miller, Senior Manager, Content Marketing, Marketing Solutions, LinkedIn

Jason Miller

Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions and the author of "Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11." Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World, Social Fresh, Microsoft Convergence, Inbound, and more.


Toby Murdock, CEO and Co-Founder, Kapost

Toby Murdock

Toby is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.



Duration: 45 Minutes