What Can a CMP Do for You?
Like anything new, first comes the concept, then come the tools.
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers have a documented content strategy.
But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process.
That’s where content marketing software comes in.
Read the guide to find out what a CMP can do for your organization.