A Marketer's Guide to Sales Enablement [EBOOK]

 

This eBook details the six tenets to sales enablement greatness:

  • 1. The Technology: smart investments in marketing and sales technologies empower cross-departmental visibility and communication.
  • 2. The People: accountability and structure must be etched into the hierarchy of your staff.
  • 3. Definition Agreements: defining and aligning on definitions like contacts, leads, and opportunities gets sales and marketing on the same page.
  • 4. Process Agreements: learn proven cross-channel strategies that marketers can take to communicate with sales.
  • 5. Revenue: how to root marketing goals in revenue, and as a result earn the respect of the sales team.
  • 6. The Data & Metrics learn specific examples of what to track to measure the impact of sales enablement like sales cycle lengths, lead-to-MQL conversion rates, and more.

Download the eBook now, and get fast-tracked to better sales enablement strategies.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.