This report includes thoughts on ideation from Erin Provey, Service Director at SiriusDecisions, and new research insights, including:
- DEMAND FOR IDEAS: 99% of marketers report needing a consistent pipeline of fresh ideas for content production, but only half of marketers (51%) report having enough ideas to be successful.
- DISCREPANCY AMONG TEAMS: 80% of marketing execs feel they have enough ideas to be successful, but only 52% of marketing managers feel the same way.
- IDEATION PROCESS: 1 in 3 marketers say they do a good job using internal resources for coming up with new ideas, but 2 in 3 marketers want a better process.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.