Conquering Channel Explosion

[On-Demand Webinar]

Webinar Highlights

  • How video fits into B2B marketing (and why we need to take it seriously)
  • How adapting to new channels and content types helps companies become customer-centric
  • How blending diverse content types creates compelling customer journeys and empowers sales

Make Less Matter More

In a world of video, interactive content, and myriad social networks, simply producing enough content to keep up with consumer demand can feel overwhelming. 

In this webinar, we consult top marketers from Vidyard, Uberflip, and Content4Demand to learn how embracing new channels and content types can improve B2B marketing efforts. Together, they discuss the importance of video, customer-centricity, and sales enablement.

Your Presenters

Dana Harder

VP of Strategy, Content4Demand

As VP of Strategy, Dana helps B2B marketers turn their marketing organizations into demand-gen rock stars! That means helping Content4Demand clients build and refine their content strategy, all corresponding content, and even their demand-gen efforts. When she’s not helping her clients build a consistent and scalable content strategy, she’s doing yoga, meditating, dying her hair an awesome shade of pink or purple, or cheering her son on at the hockey rink.  

Tara Robertson

Director of Revenue Marketing, Uberflip

As the Director of Revenue Marketing at Uberflip, Tara oversees demand generation, partner marketing, and ABM. On weekends you'll find her catching up with friends over pints or walking her dog around Toronto.

Tyler Lessard

VP, Marketing, Vidyard

Tyler is VP Marketing at Vidyard, the leading provider of video marketing and video selling solutions for business. He’s a passionate content and product marketer at heart who thrives on the intersection of art and science to create exceptional customer experiences.

Your Host and Moderator

Zoë Randolph

Content Marketing Associate, Kapost

Zoë serves as Content Marketing Associate at Kapost. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

Register for this webinar!