WATCH TIME: 46 minutes, 22 seconds
Marketers of all stripes look to Marketo for examples of fantastic content marketing. But how do they do it and what impact has it had on their business? In this in-depth session, Jon Miller, Vice President of Marketing and Co-Founder at Marketo, lifts the curtain on their operation and explains the central role of content in Marketo's broader marketing initatives, including how to measure success and tie content to revenue.
You can also get a copy of his presentation on SlideShare. Just hit ‘Save’ to download.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.