WATCH TIME: 16 minutes, 58 seconds
Marketing automation and content marketing go hand in hand, but as Justin Gray, CEO and Chief Evangelist at LeadMD, explains, you can't just hit "go" and expect results. Find out how to engage those stuck-in-the-middle leads and move them toward purchase.
You can also get a copy of his presentation on SlideShare. Just hit ‘Save’ to download.
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.