Kapost 50 Webinar Series Featuring Netskope

 

Webinar Details

DURATION: 15 Minutes

Much of the buyer’s journey happens before the first conversation—and getting to "hello" requires carefully mapped content for every stage of the process.

By building a strong marketing foundation with in-depth and customer-centric assets, Netskope uses content to craft an unforgettable customer experience that guides buyers to that first "hello" and beyond. 

Watch now and find out how Netskope, a leading cloud access security broker (CASB), maps content to the buyer's journey to begin, nurture, and continue the conversation with their prospects and customers. 

In this 15-minute webinar, Scott Hogrefe, VP of Marketing, will share how to:

  • Build a strong marketing foundation using a myriad of content formats
  • Map content to the buyer's journey
  • Craft an unforgettable customer experience with fun, informative, and purposeful content

Your Host

Scott Hogrefe, VP of Marketing, Netskope

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Scott Hogrefe serves as Senior Director of Marketing for Netskope, the leading provider of cloud security software for some of the world's largest organizations. He manages a team responsible for corporate marketing, demand generation, marketing communications, and field and channel marketing . Prior to Netskope, he served as Director of Product Marketing at Citrix and before that, Director of Corporate Marketing for Zenprise.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.