Content Marketing Experts on Generating Content Ideas

Understanding your buyers’ pain points is the first step to generating great ideas for future content. Conduct surveys, focus groups and interviews around your clients’ biggest challenges. And don’t forget to tap internal resources. Make sure you’re in constant communication with the people who interact with customers and buyers every day, specifically sales, customer service and product development. Every question and every answer is a new piece of content.

Video featuring Joe Chernov, VP of Marketing at Kinvey, Barbara Saxby, Founder & Managing Director at Accelent Consulting, Rob Yoegel, Director of Content Marketing at Monetate, Dustin Grosse, Senior VP and Chief Marketing Officer at DocuSign, and Todd Wheatland, VP and Head of Thought Leadership & Marketing at Kelly OCG.

Download the full eBook, Content: The Force That Moves the Buyer Down the Funnel, to find out more.

About Kapost

Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools, and channels, so you can effectively execute, distribute, and analyze content across your buyer's journey.