WATCH TIME: 20 minutes, 46 seconds
What are the three basic elements of a strong content marketing strategy? According to Jesse Noyes, Senior Director of Content Marketing at Kapost, you need people, ideas, and process. In his 20-minute session, he walks through each of these crucial pieces and explains how to ramp up your organization's content operation.
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Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.