DURATION: 15 Minutes
Powerful B2B marketing strategies —the kind that generate real business results – start with a vision. And Rockwell Automation proves it.
Enter the Internal Communications team at Rockwell Automation, and The Connected Enterprise campaign.
The Connected Enterprise is a global focus at Rockwell Automation. Every employee should understand and support the company’s vision for interconnectivity between industrial and information technologies, and how what they do every day supports the future of the company’s products and services.
But different functions—including sales, marketing, account management, and product teams—had different visions of what The Connected Enterprise meant, and that led to a lack of internal alignment, disjointed messaging, and ultimately, confusion from our customers about what we were doing, and why it mattered to them.
Realizing that a consistent customer experience must first start with alignment within the company, the Internal Communications team at Rockwell Automation launched a content-driven, multi-channel campaign—with incredible results.
In this 15-minute webinar, Tressa Knutson Bruggink, director, Internal Communications and Engagement, and Anthony Jones, manager, Internal Digital Communications, share how to:
Ready to deliver the best customer experience to your audience? Start today.
Tressa Knutson Bruggink, director, Internal Communications and Engagement, Rockwell Automation
Anthony Jones, manager, Internal Digital Communications, Rockwell Automation
Kapost is a B2B marketing operating system that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aligns your organization's teams, tools and channels, so you can effectively execute, distribute and analyze content across your buyer's journey.